Our Story
Our Vision
When we set out, our aim was simple - to build an online shopping experience that made premium hair extension discovery beautifully simple.
Our founder Danielle, combined her business mind and beauty obsession with a personal mission to provide premium quality hair extensions that boost confidence and enhance your natural beauty.
Falling head over heels
“I fell head over heels for the world of beauty at a young - the glamour, the ability to transform - chameleon-style, I just LOVED what a change in make-up or hairstyle could do.

My obsession for beauty is matched only by my passion for business
Next to Natural began as my passion project."
Built on
Experiences
The business is built upon my experiences as a woman seeking products I can rely on and trust, as well as my expertise as a beauty professional.
Today, we are driven by a focus on natural, beautiful and genuinely affordable hair extensions that empower our fellow women.
Every single one of our extensions effortlessly blends, features ZERO plastic and is NEVER mixed with synthetics.
The Result
An online destination of products that boost volume AND confidence - that save you from bad hair days, and that make Insta moments easy.
Our Hair
We put the bang in bangs and the bounce in beautiful waves - think shine that slays, length to swish, volume that MAKES the look.
We are ALL about a premium offering - supplying only 100% remy virgin human hair extensions.
EVERY SINGLE PRODUCT you see here, only makes the cut after months of intensive product sourcing and rigorous testing.
100% Remy
The Finest Quality
We scoured the World for only the finest quality 100% remy virgin human hair, ethically sourced from regions in India, Southern Russia and Mongolia.
Because of the great lengths we go to with sourcing and testing, we are able to make promises about our products being the healthiest in human hair extension quality. Our virgin hair extensions undergo intense triple-phase processing, analysing and assessment - for quality, colour, comfort and durability.
We are with you
Ladies
"Next to Natural is about more than lustrous locks and looks that rock. We’re about supporting and empowering our fellow females - from small ways we can help to bring a confidence boost, to being able to provide a vital helping hand to our wider community, when needed. So when you buy Next to Natural, you’re always part of a bigger mission. Here’s to us, ladies. Let’s be our own heroes."
